PhonePe’s Pincode partners with local stores in Hyd

Hyderabad: Pincode, a store-first commerce app by PhonePe on Monday announced that Hyderabad’s popular local brands, including Vijetha Supermarkets, Balaji Grand Bazar, Akshayakalpa, Pravarsha Dairy, Provilac Milk, and Godavari Cuts are now available on its app. Vijetha Supermarkets and Balaji Grand Bazar will offer over 5,000 products, including a range of fresh fruits, vegetables, and daily necessities.

The dairy category includes fresh-from-farm brands known for clean-labeled dairy products such as Akshayakalpa, Provilac, and Pravarsha. Godavari Cuts provides meat products.

Vivek Lohcheb, CEO, Pincode, said: “We welcome Hyderabad’s local marquee stores to the Pincode app. While customers can easily access their brands from the comfort of their homes, these brands are also expanding their digital presence with a partner like Pincode.”